About this Workshop
Design teams often waste time on research that no one uses or skip research that feels too small for impact. But what is "enough research” for driving better decisions and products? This workshop will help you identify what enough research looks like in various design team scenarios. Learn to prioritize research that will have the most impact, and earn a seat at the decision-making table.
Agenda
09:30 - 10:00: Intro + What too much vs. too little research looks like
10:00 - 10:30: Discussion + Live analysis: Design and Research cases from the group. Where did research feel like too much or too little and why?
10:30 - 11:00: Identifying Risk: Why risk matters when deciding how much research to do, and how to identify the types that affect research decisions most
11:00 - 11:30: Individual Work + Group Discussion: Identify the risks in recent projects
11:30 - 12:15: Matching Research to Risk: Frameworks and questions that actually guide you to “enough” for each scenario
12:15 - 13:00: Individual Work: Applying frameworks and questions to recent projects to see what “enough” research would have been
13:00 - 13:30: Reflections, Final Questions & Wrap up
Most startups fail, and Caitlin wants that to change.
But most PMs and product people don’t know how to choose problems worth solving, validate ideas, and do it all fast enough to survive. Her mission is to help more startup product teams get actionable customer insights systems in place, faster - and make product-market-fit faster, too.
With 13 years of international work experience across User Research, Strategy, Design and founding her own business to help founders and product teams find opportunities, prioritize better, and launch products that matter.