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As designers transition into leadership roles, a common concern arises: how do we continue to add value when we’re no longer directly involved in hands-on design activities? New design managers often grapple with several fears: “What if I’m no longer the best designer on a team?”, “How do I measure my impact when managerial efforts seem intangible?”, “Do I really need a design background to manage designers?” Slava will share how he overcame these fears and discovered diverse ways to add value as a design leader.
Refining performance goal-setting and Broadening designers’ impact
Enhancing team collaboration
Resolving collaboration challenges
Slava is a design leader from Ukraine, based in The Netherlands. He has over 12 years of multidisciplinary experience: from graphic design in his early years to digital products, UX, accessibility, and design workshops. Slava teaches design at Projector Institute and writes a Medium blog. As a Swiss-army-knife person, he is passionate about all aspects of the design profession and also is fond of hiking, fine art, and heavy metal. He has been working in managerial positions in the design area for 6 years and sharing knowledge about this topic in keynotes and articles. Last year, he launched a Design Management Masterclass via Smashing Workshops and spoke about design management in multiple design events.