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A gust of fresh air from all the AI FOMO, the talk will outline practical insights from the actual design process undertaken while working on a series of real-life AI products, some of which are used by millions of people every day. Matteo Loglio, founder and design director at oio, and ex-Google Creative Lab, will share some behind-the-scenes details of their latest projects involving many shades of intelligence, artificial and not, for clients such as Google AI, IKEA, SPACE10, and various institutions.
We had to structure design systems differently, using LLMs
AI doesn’t make things faster and easier, just different, and we have to design for it, so a lot of work for designers
Right now we are just making the same things we were doing before, just faster and cheaper, there is no innovation in meaning ye
Matteo Loglio is a co-founder and design director at oio, a creative company making products and tools for a less-boring future. His practice is focused on exploring new design fields through poetic applications of technology, mostly through experimental projects. Previously crafting products for clients such as Grimes, Google, IKEA, Samsung, and IDEO, Matteo was also the founder and head of design at Primo, a company shipping educational robots to children around the globe. He writes, speaks, and lectures about design and creativity at universities, museums, and conferences worldwide. Matteo’s work has been featured in major publications and exhibited in renowned galleries and museums, including MoMA, the V&A, and the Triennale Museum. Matteo has received numerous design awards, including D&AD Pencils, Red Dot Design Awards, IXDA Awards, and Cannes Lions.