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As design manager for the in house innovation lab at Zalando, our team focuses on how the organization can look at emerging trends in technology, design and culture and use insights to influence company strategy from a designers point of view. A core issue we run up against when looking at future trends is how to identify what's hype, and what's here to stay. In this talk I'll share tangible ways for designers to develop their instinct and point of view when defining a perspective on ever evolving futures.
Walk away with
1) Tangible tools and frameworks to evaluate the tech, culture and design trends they see around them to
2) Develop a designers point of view on what emerging trends their business needs to respond to.
Rachel is a Berlin based seasoned design lead specializing in untangling complex problems to create impactful solutions. She's worked globally from reimagining how we design cities with Flux, how to create safer drivers with Nexar, making taxes intuitive with Taxtfix and leading the shift at Klarna from a preferred way to pay to your total shopping Super App. Now as the manager of Zalando's design innovation lab, The Studio, she bridges customer insights with strategic design, addressing emerging topics in technology, fashion, and consumer behaviour to provide a designer's lens to future facing strategy.