James Royal-Lawson is a digital advisor, digital analyst and economist with an endless amount of curiosity. James been creating, managing, measuring and experimenting with digital activities since going online as a teenager in the 80s, and professionally since the late 90. Shifting perspectives is something that comes easy to James. Switching from individuals and details to organisations and the big picture. From design doing to systems thinking. If he isn't pondering a digital conundrum, you'll find him in the kitchen, baking.