With a background in strategy - business, brand, and CX, Kate's been working with designers, creatives and product owners for most of her career.
In many cases, she's the default "data" person, called in to help make sense of the numbers. She's learned from some of the greatest data analysts and have applied this strategic design point of view to work with the Lufthansa Group, IKEA, and Deutsche Telekom.
WORKSHOP
Data is everywhere. But what data can meaningfully inform design decisions and how do we prove business impact of UX? Understanding and quantifying the impact of design and design teams is crucial for both practitioners and stakeholders, but many design leaders are slowed by the many questions that sit at the intersection of data and design.
This workshop aims to explore methodologies and metrics that go beyond traditional analytics, providing a comprehensive framework for assessing the true impact of design on user experience, engagement, and positive business outcomes. The session is a deep dive into data and design. We will skip past basic qualitative and quantitative metrics and methodologies. Instead we’ll focus on how these tools can be better integrated into the design team processes and decision making.