September 11
Level up as a strategic designer by expanding your skills into core product knowledge, learn to speak the language of business and use those new ideas to gain influence.
The Classes
Morning Workshops
Design Experiments that Increase Revenue
David Muehlfeld
Lead Designer
,
Sumup
Learn different monetisation strategies in general and about the subscription model of "SumUp Invoices" in more detail.
Becoming internal change agents by adopting an innovation consultant approach
Kevin McCullagh
Owner
,
Plan
Shift to an internal change agent's role, by adopting an innovation consultant mindset that focuses on facilitating a senior cross-function team through a strategic problem-solving process.
Applying Strategic Inquiry for Impact
Krasi Bozhinkova
Strategy Director
,
Owtcome
Master Strategic Inquiry for Impact—a method for evaluating and maximizing the tangible value that design brings to your organization’s goals and business performance.
Presenting Design Work
Ben Sauer
Author, Product & Design Leader
This workshop equips participants with practical techniques to communicate design decisions effectively, especially in high-stakes scenarios.
Using Jobs to Be Done to Elevate Your Design & Research Practice
Itamar Medeiros
VP of Design Strategy
,
SAP
Get the practical JTBD techniques to elevate your influence, connect your work to business impact, and ensure your insights drive meaningful product decisions.
Afternoon Workshops
Aligning teams, goals, and metrics for product success
Zalihata Ahamada
Design Ops Manager & Strategist
,
Life and Learning
Learn to confidently plan your activity, in alignment with Product and discover all the different kinds of metrics, and select the right ones for your team.
Building A Design Process for the Age of AI
Paul Jervis Heath
Strategy & Innovation Consultant
,
PJ&Clo
This workshop helps design leaders integrate AI and democratization, optimizing workflows while preserving strategic design value.
Data for Designers
Ryan Scott
Founder
,
Accelerate Design
Learn when data & testing is valuable (or harmful) for decision making and get comfortable with the fundamentals of statistics that drive all product experimentation
Designing value creation, not products
Samuel Huber
Founder
,
For Planet Strategy Lab
Ever thought of zooming out of product thinking to start designing how we create value instead? Organisations of all kinds are driven by value, in this workshop, we'll take advantage of this.
From Defending Design to Proving Its Value
Dan O'Connell
Director of Product Design
,
HelloFresh
Come on a a journey from buy/sell persuasion tactics to show/tell demonstration of measurable design impact directly from the expertise of HelloFresh's Design Director.
Breakfast, Lunch
& Late Snack
