WORKSHOP
Strategy & Biz Day
About this Workshop
Good designers focus on products; great design leaders embed them in their broader context. This workshop explores how a conversation about value creation opens new possibilities for design. We will ask three key questions: What kind of value is created? For whom? Over what timeframe? By mapping value flows, resources, and interdependencies, participants learn to embed design work effectively within their organization. It’s not just about design, but about establishing a shared language to navigate uncertainty and collaborate across disciplines. The session combines insights from organisation studies, a real case study, and the planetary value chain method—ensuring your design work is strategically embedded and sustai
Who is it for?
For senior designers and design leaders who want to deepen their strategic thinking and position design as a driver of value within their organization. It’s ideal for those looking to navigate complexity, collaborate across disciplines, and build a shared language around value creation to enhance business and societal impact.
About the Facilitator
Samuel Huber is a Swiss entrepreneur and researcher dedicated to introducing planetary perspectives to organizations. As a Founder of For Planet Strategy Lab, he explores new ways of creating regenerative value. Previously, he was Strategy Director at leading Japanese design firm Goodpatch, a founding member of future think tank UBS Y, worked long nights for ARTonAIR, a New York art gallery and radio station, and advocated for agroecology with Biovision. Samuel holds an award-winning PhD on ‘Strategizing as Prototyping’ from the from the University of St. Gallen. His academic journey spans sociology, communication science, economics, management, and design, taking him to the Universities of Zurich, St. Gallen, Stanford, and Keio in Tokyo.
About the Facilitator
Samuel Huber is a Swiss entrepreneur and researcher dedicated to introducing planetary perspectives to organizations. As a Founder of For Planet Strategy Lab, he explores new ways of creating regenerative value. Previously, he was Strategy Director at leading Japanese design firm Goodpatch, a founding member of future think tank UBS Y, worked long nights for ARTonAIR, a New York art gallery and radio station, and advocated for agroecology with Biovision. Samuel holds an award-winning PhD on ‘Strategizing as Prototyping’ from the from the University of St. Gallen. His academic journey spans sociology, communication science, economics, management, and design, taking him to the Universities of Zurich, St. Gallen, Stanford, and Keio in Tokyo.
