As a design leader with 18+ years of experience, I've cultivated expertise in both brand design and product design. I started my career in Amsterdam where I crafted brand identities for European brands and cultural institutions. Later, I took on roles at global brand consultancies where projects became more international, strategic, and holistic. In 2016, I pivoted to product design, working at IBM iX and Neugelb Studios before becoming a Lead Product Designer at SumUp. Here, I combine design leadership with hands-on contributions, emphasizing a data-driven approach to increase business impact. I've enriched my skill set through Growth Marketing courses and a Business Coach certification in 2022.